I created this three-part project over the course of the Spring 2017 semester in my senior merchandising, seminar capstone course. After selecting the public retailer Madewell I conducted market research, translated that into a whitespace opportunity for the company to expand on an older woman's apparel line, and concluded with logistics, validation, and retail math. Those three elements were condensed into an easily digestible format in summary and presentation form. [Logo is property of Madewell; I did not create]
FINAL SUMMARY
