I amplified the value of global student experiences through engaging and relatable storytelling.

During my semester abroad in Fall 2015, I was approached by the creator of The New Travelers to lead the development of original content for the site’s study abroad section. Entrusted with this role due to my demonstrated passion for immersive storytelling, I crafted a weekly journal series and dynamic, informative articles on studying abroad, tailored to resonate with the student traveler audience. Each piece was thoughtfully curated to inspire and guide future travelers, connecting them to both the excitement and challenges of studying abroad.

Leveraging my strategic insight, I created a storytelling format that not only engaged readers but established The New Travelers as a trusted resource within the study abroad community. Through constant collaboration and alignment with the brand's voice, I delivered content that fostered connection and community among student travelers. Though the site has since been archived, this project showcases my early commitment to developing content that supports impactful missions through strategic brand storytelling.